About
Business judgment, grounded in product execution.
I am Garry Mkrtchyan, a business strategist and consultant. I help established retailers, wholesalers, and service businesses find what is limiting growth, sharpen their offers, and improve how they market, sell, and operate.
Experience
Eighteen years in IT, most of them in product management.
I have spent 18 years in IT, including more than 15 years in product-management roles across medtech, edtech, digital communications, VoIP, fintech, and other sectors. Product management is where I learned to work from customer evidence, weigh competing priorities honestly, and ship changes that can be measured.
I now apply that discipline to established businesses. I have consulting experience in Los Angeles and Yerevan, and I serve businesses across the U.S.
- In IT
- 18 years
- In product management
- 15+ years
- Sectors
- Medtech, edtech, digital communications, VoIP, fintech, and more
- Education
- EMBA, Quantic School of Business and Technology, 2022
How product management informs consulting
The habits behind every engagement.
Technology product management is the delivery discipline behind the work: the same habits, applied to retail, wholesale, and service businesses.
Customer research
Decisions start from what customers actually do and say, not from what the business assumes.
Prioritization
Options are compared by impact, confidence, cost, and effort, so the first move is the right one.
Practical systems
Tools follow requirements. The aim is a process your team can run, not software for its own sake.
Controlled experiments
Changes start small, with a baseline and a success threshold, so results can be judged fairly.
Measurable iteration
Each round of evidence decides whether to continue, adapt, expand, or stop.
Education and credentials
Selected qualifications.
- Executive Master of Business AdministrationQuantic School of Business and Technology · February 2022
- Product Manager CertificateProduct School · October 2018
- User Research: Methods and Best PracticesInteraction Design Foundation · May 2019
- Conducting Usability TestingInteraction Design Foundation · June 2019
Delivery model
What I do myself, and what is delegated.
I lead the analysis, strategy, and management of each engagement, with delegated support for social media management and graphic design.
I do not claim an in-house agency team. Where an engagement needs delegated support, it is agreed in the proposal, and I remain responsible for the analysis, the strategy, and the management of the work.
See how an engagement runsLet’s talk about what is limiting your business.
Start with a free, 20-minute introductory call to talk through your business, the challenge, and what a sensible next step looks like.