Garry M Consulting

Customer Growth

Digital marketing and social media for small businesses.

Connect your marketing to a defined audience and offer. Plan and execute campaigns, paid advertising, content, and ongoing social media activity, then test what produces qualified demand.

Book a Free 20-Minute Call (opens in a new tab)How the work runs

The problem

Marketing activity that is not connected to sales follow-up

Posts go out, ads run, and the website exists, but they are not pointed at the same customer or the same outcome. Leads arrive without a consistent follow-up, so nobody can tell which activity produces business.

You might recognize:

  • Campaigns start and stop without a clear audience or offer.
  • Messaging differs across the website, ads, and social profiles.
  • Inquiries are not followed up consistently.
  • You cannot say which channel produces qualified leads.

Intended outcome

Marketing execution connected to business goals, with lead tracking and a regular review of what the evidence shows.

What is included

The scope of the work.

  • Audience and offer alignment

    Decide who each campaign is for and what it offers before spending anything.

  • Channel strategy and messaging

    The channels worth using for your audience, and one consistent message across them.

  • Campaign execution and paid advertising

    Campaigns planned, launched, and adjusted against agreed measures.

  • Content creation

    Content planned around the offer and the questions customers ask.

  • Ongoing social media management

    Regular publishing and community activity. This work is delegated and coordinated as part of the engagement.

  • Sales follow-up and reporting

    Lead tracking, a defined follow-up owner, and a regular review cadence.

Deliverables

What you receive.

These are the documents and working files you keep. For each one: what it is, what it looks like, and what it does for the business. The layouts shown are illustrative and use a fictional business. No client material is shown.

Channel strategy and messaging guide

What it is
Which channels are worth your effort for your audience, what each one is for, and the one message they all carry.
What it looks like
A one-page plan with a row per channel: its job, its audience, and how it is measured.
What it does for the business
Stops marketing effort spreading across every platform, and keeps your website, ads, and social profiles saying the same thing.

Lead tracking and follow-up rules

What it is
How every inquiry is recorded, who follows up, and what happens next, written down so follow-up does not depend on anyone’s memory.
What it looks like
A short flow from inquiry to quote, with a named owner at each stage.
What it does for the business
Makes it possible to see which channels produce qualified leads, and keeps follow-up consistent.

Regular marketing review

What it is
A recurring review of what each channel produced, set against the goals agreed at the start.
What it looks like
A short summary each period: how each channel did against its goal, and a decision to keep, change, or stop.
What it does for the business
Shows which activity earns its cost and gives you a clear decision, each time, about where effort goes next.

Also delivered

Built or set up for you, rather than handed over as a document.

  • Paid campaignsCampaigns planned, launched, and adjusted against the agreed measures.
  • Content creationContent planned around your offer and the questions customers ask.
  • Delegated social media management and graphic designRegular publishing and design work, delegated and coordinated as part of the engagement.

How the work proceeds

Four steps, each ending in a decision.

Every engagement follows the same six-stage process, applied to this service.

  1. Align audience and offer

    Start from the priority customer and the offer, and agree what a qualified lead means.

  2. Plan channels and messaging

    Choose channels, set the message, and agree budgets and reporting scope.

  3. Launch and run

    Execute campaigns and content, with follow-up ownership in place from day one.

  4. Measure and refine

    Review results on a set rhythm, keep what works, and change or stop what does not.

Read the full process

Illustrative example

Three platforms, three different messages

Illustrative example, not a client result

A retailer promotes on three platforms with a different message on each and no shared landing page. The plan picks one audience and one offer, aligns the message everywhere, sets a follow-up owner for every inquiry, and reviews qualified leads by channel each month.

Scope and boundaries

How the work is delivered

I lead the analysis, strategy, and management of each engagement, with delegated support for social media management and graphic design.

  • Platforms, ad budgets, content volume, and reporting scope are agreed in each proposal.
  • Revenue growth is the objective, not a guarantee.

Related experience

Where this shows up in my work.

  • Consulting engagement

    LED MODE

    Digital marketing campaigns launched as one part of a wider engagement that also involved restructuring and filings. The reported revenue change is not an advertising return.

  • Consulting engagement

    Victory Bridge

    Social media marketing consulting, campaign execution, and paid advertising for an engineering firm.

FAQ

Scope questions.

Who does the social media and design work?

I lead the analysis, strategy, and management of the engagement. Social media management and graphic design are delegated. I do not claim an in-house agency team.

Do you run paid advertising?

Yes, paid advertising is part of the scope. Platforms, budgets, and reporting are agreed in each proposal.

Can you guarantee more leads or sales?

No. I set a baseline, define what a qualified lead is, and report what the evidence shows, including when it is inconclusive.

Related services

Connect your marketing to a customer and an offer.

Start with a free, 20-minute introductory call to talk through your business, the challenge, and what a sensible next step looks like.

Book a Free 20-Minute Call (opens in a new tab)Or write to me first
Book a Free 20-Minute Call (opens in a new tab)