Garry M Consulting

Garry’s approach

Business judgment, grounded in product execution.

I bring the discipline of technology product management to established businesses: customer research, clear priorities, practical systems, small controlled tests, and measurement.

I lead the analysis, strategy, and management of each engagement, with delegated support for social media management and graphic design.

Book a Free 20-Minute Call (opens in a new tab)Explore My Work

Focusbusiness strategy, digital intelligence, practical AI integration, operational management

EMBA · 18 years in IT · 15+ years in product management

Serving U.S. businesses, with consulting experience in Los Angeles and Yerevan.

About Garry and qualificationsConnect on LinkedIn (opens in a new tab)

Where owners get stuck

Recognize where your business is held back.

Most engagements begin with one of three situations. Each has a clear place to start.

  • Growth has stalled

    Offers blend together, the business targets too many customers, or revenue depends on too few channels.

    Starting point Business model and offer assessment

    Business Strategy & Business Models

  • Marketing is disconnected

    The website, messaging, campaigns, and sales follow-up do not work toward the same outcome.

    Starting point Customer acquisition assessment

    Digital Marketing & Social Media

  • The owner is the bottleneck

    Delivery, handoffs, tools, and responsibilities rely on constant intervention.

    Starting point Operations and systems assessment

    Business Systems & Process Improvement

Services

Three pathways from strategy to execution.

Each pathway has its own scope, deliverables, and evidence.

See all services

Selected experience

Work across retail, wholesale, service, and product delivery.

Each entry says whether it was a consulting engagement or a product-management role.

  • Consulting engagement

    LED MODE

    Restructured the business to clearly separate its retail and wholesale operations, coordinated corporate and tax compliance, secured the required seller’s permit, and supported the launch of digital marketing initiatives.

  • Consulting engagement

    Universal Electrics

    Built the wholesale business from the ground up, including entity formation, corporate structuring, EIN registration, banking setup and advisory, operational planning, and recruitment of qualified personnel.

  • Consulting engagement

    Synectica

    Moved a consulting company’s financing application work out of chat channels and email into one managed CRM workflow, with reporting, a written operating manual, and staff training, in a one-month engagement.

  • Consulting engagement

    Universal Home Decor

    Formed and structured the exclusive U.S. distributor of an Armenian decorative molding manufacturer, set up its CRM, hired its team, and led product certification and warranty documentation.

  • Product management role

    Plat.AI loan origination system

    Directed the end-to-end development and launch of Plat.AI’s AI-enabled loan origination system, from April 2023 to May 2025.

  • Consulting engagement

    Maqoor

    Provided naming and business-model consulting for Maqoor, a dry-cleaning and laundry business in Armenia.

  • Consulting engagement

    Victory Bridge

    Overhauled operations, customized a CRM, researched customers and segments, ran marketing campaigns, oversaw projects, and guided the brand and logotype for a civil and structural engineering firm.

Process

Six stages, and a loop between testing and refining.

We begin with your current reality, agree on the problem worth solving, and test practical improvements before expanding the investment.

Interactive processHover, focus, or tap a stage

From assessment to confident ownershipSix stages: assess, diagnose, design, test and implement, measure and refine, and hand over. Testing and refinement form a loop, and the work can return to design if assumptions fail. Each stage can be focused to show its work, output, and decision gate.01 / ESTABLISH THE BASELINEAssessCustomers, offers, channels,systems, and performance02 / DEFINE THE CONSTRAINTDiagnoseEvidence-backed problemsand opportunities03 / CHOOSE THE PRIORITIESDesignOptions ranked by impact,confidence, cost, and effort04 / IMPLEMENT A TESTTest & implementA scoped change, an owner,and a measurable hypothesis05 / EVALUATE THE EVIDENCEMeasure & refineContinue, adapt, expand,or stop based on results06 / TRANSFER OWNERSHIPHandoverDocumentation, training,responsibilities, next prioritiesREFINE AND RETESTREVISIT THE DESIGN WHEN NEEDED
↻

A loop between testing and refining

Testing and refinement repeat as a loop: each test feeds the next round of measurement, and when assumptions fail the work returns to design. Handover follows agreed readiness criteria, not a promised result.

  1. Assess

    Customers, offers, channels, systems, and performance
    Work
    Review goals, customer evidence, offers, financial indicators, marketing, sales, tools, and delivery. Interview key people.
    Output
    Current-state map, baseline, data gaps.
    Decision gate
    Agree on objectives, usable evidence, and access.

  2. Diagnose

    Evidence-backed problems and opportunities
    Work
    Separate symptoms from likely causes. Compare constraints across the customer journey and the operation.
    Output
    Problem statements and a bottleneck map with confidence levels.
    Decision gate
    Choose the problem whose resolution is most valuable and feasible.

  3. Design

    Options ranked by impact, confidence, cost, and effort
    Work
    Generate alternatives. Compare expected impact, confidence, cost, effort, and dependencies.
    Output
    Solution options, roadmap, measurement plan, ownership.
    Decision gate
    Approve the first test and the spending limit.

  4. Test & implement

    A scoped change, an owner, and a measurable hypothesis
    Work
    Run the smallest useful change.
    Output
    Deployed pilot, hypothesis, baseline, test window, success threshold, and safeguards.
    Decision gate
    Verify that the change works technically and produces usable observations.

  5. Measure & refine

    Continue, adapt, expand, or stop based on results
    Work
    Review performance and qualitative feedback. Distinguish promising signals from proven effects.
    Output
    Dashboard, experiment readout, decisions, revised backlog.
    Decision gate
    Continue, adapt, expand, or stop. Revisit the design if assumptions fail.

    Repeat testing and refinement as needed. Revisit design if assumptions fail.

  6. Handover

    Documentation, training, responsibilities, next priorities
    Work
    Provide documentation and training, establish operating responsibilities, and identify improvements as needs evolve.
    Output
    SOPs, access inventory, dashboard guide, owner matrix, and next-priority list.
    Decision gate
    Named owners can run the process, access is transferred, and unresolved work is acknowledged.

Testing and refinement repeat as a loop: each test feeds the next round of measurement, and when assumptions fail the work returns to design. Handover follows agreed readiness criteria, not a promised result.

See the full process

How working together starts

A free call first. Then a defined assessment. Then, if it makes sense, implementation.

  1. Introductory call

    A free, 20-minute call to understand your business, the challenge, and the sensible next step.

    Book a Free 20-Minute Call (opens in a new tab)

  2. Paid business assessment

    A defined review of your current situation, key constraints, and opportunities. You receive a prioritized roadmap with proposed tests, responsibilities, and measurement.

    Discuss an Assessment

  3. Scoped implementation

    Implement the agreed priorities through a project or an ongoing oversight arrangement, with a budget, responsibilities, checkpoints, and handover criteria set in advance.

    Discuss Your Project

FAQ

Common questions.

If yours is not here, the introductory call is the place to ask.

Who is this for?

Established retailers, wholesalers, and service businesses with paying customers and a specific growth or operating problem. It works best when I can work with the decision-maker, have access to your data, and you have capacity to implement changes. Technology-enabled businesses that need product strategy are also a good fit.

Can you implement, or only advise?

Both. I lead the analysis, strategy, and management of each engagement and coordinate the agreed implementation work, with delegated support for social media management and graphic design. Any custom engineering responsibilities are agreed per project.

What does the assessment deliver?

A prioritized roadmap: the changes most likely to improve performance, proposed tests for the first of them, who owns each, and how results will be measured. It also records where the data is thin, so you can judge how much to trust each recommendation.

Can we work remotely?

Yes. I work with businesses across the U.S., and assessments, reviews, and reporting can run over video calls and shared documents. I also meet clients in person in the Los Angeles area. If you would like in-person time, raise it on the introductory call and we can discuss what is practical.

How is scope agreed?

After the introductory call, the paid assessment defines the problem worth solving. Any implementation is then scoped with a budget, responsibilities, checkpoints, and handover criteria agreed before work starts. Pricing is scope-based, so there is no rate card.

Let’s identify the right next step for your business.

Start with a free, 20-minute introductory call to talk through your business, the challenge, and what a sensible next step looks like.

Book a Free 20-Minute Call (opens in a new tab)Or write to me first
Book a Free 20-Minute Call (opens in a new tab)