Consulting engagement

LED MODE: structuring a retail business

Business context

LED MODE is a professional lighting company offering modern LED solutions for residential, commercial, and industrial applications, including magnetic track systems, downlights, LED strips, aluminum channels, power supplies, and decorative lighting. The business serves both consumers and industry professionals with energy-efficient, design-focused products intended for flexible installation and contemporary spaces.

My role

I led the business strategy and management of the engagement, including the analysis behind each decision. Social media management and graphic design support were delegated where applicable.

What the engagement covered

The scope, as confirmed:

  • Separating the retail and wholesale lines of business.
  • Coordinating corporate restructuring.
  • Filing the corporate name and ownership-transfer documents, and updating the company’s name and ownership records with the IRS.
  • Obtaining a seller’s permit through the California Department of Tax and Fee Administration.
  • Launching digital marketing campaigns.

Reported result

What is and is not published.

Every figure here sits beside who reported it, the period, and what it does not show.

Reported revenue increase

137%over 7 months

LED MODE reports that its revenue grew 137% over seven months during the engagement.

Published

  • A 137% increase in LED MODE’s revenue over seven months during the engagement, as reported by LED MODE and stated with its duration.
  • That this was a consulting engagement, and its full scope.
  • The filings handled: the corporate name and ownership-transfer documents, the update of the company’s name and ownership records with the IRS, and the seller’s permit from the California Department of Tax and Fee Administration.
  • That digital marketing campaigns were one part of a wider engagement, so the change is not attributed to marketing alone.

Not published

  • Exact calendar dates and the comparison baseline.
  • The definition of revenue used.
  • Before-and-after dollar amounts. The figure is not profit, return on investment, or return on ad spend.
  • Campaign results and specific decisions, which I am glad to discuss on an introductory call.

Talk through a challenge like this one.

Start with a free, 20-minute introductory call to talk through your business, the challenge, and what a sensible next step looks like.

Book a Free 20-Minute Call (opens in a new tab)