Consulting engagement
Maqoor: naming and business-model consulting for a service business

Business context
Maqoor is a dry-cleaning and laundry business in Armenia.
My role
I provided naming and business-model consulting for the business as a consulting engagement.
What the engagement covered
The scope, as confirmed:
- Naming.
- Business-model consulting.
Reported result
What is and is not published.
Every figure here sits beside who reported it, the period, and what it does not show.
$41K+average per month
The owner of Maqoor reports average monthly revenue above $41,000. It is the owner’s figure and is not presented as a result of the naming or business-model work.
Published
- The owner’s reported average monthly revenue, above $41,000, as stated by the owner.
- The scope of my work: naming and business-model consulting.
- That the two are separate: the revenue is the business’s figure, not an outcome attributed to my consulting.
Not published
- The months that were averaged and the accounting basis of the figure.
- Any claim of growth, or of a link between the naming or the business model and revenue.
- Specific decisions and outputs, which I am glad to discuss on an introductory call.
Related services
Where this connects to what I offer.
- Business Strategy & Business ModelsClarify how your business creates value, earns revenue, and delivers profitably. Turn competing priorities into a focused plan for improvement.
- Customer Segmentation & Offer StrategyIdentify the customers you are best equipped to serve and shape offers around their needs. Align positioning, value propositions, packaging, and pricing logic.
Talk through a challenge like this one.
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