Consulting engagement

Maqoor: naming and business-model consulting for a service business

Business context

Maqoor is a dry-cleaning and laundry business in Armenia.

My role

I provided naming and business-model consulting for the business as a consulting engagement.

What the engagement covered

The scope, as confirmed:

  • Naming.
  • Business-model consulting.

Reported result

What is and is not published.

Every figure here sits beside who reported it, the period, and what it does not show.

Owner-reported average monthly revenue

$41K+average per month

The owner of Maqoor reports average monthly revenue above $41,000. It is the owner’s figure and is not presented as a result of the naming or business-model work.

Published

  • The owner’s reported average monthly revenue, above $41,000, as stated by the owner.
  • The scope of my work: naming and business-model consulting.
  • That the two are separate: the revenue is the business’s figure, not an outcome attributed to my consulting.

Not published

  • The months that were averaged and the accounting basis of the figure.
  • Any claim of growth, or of a link between the naming or the business model and revenue.
  • Specific decisions and outputs, which I am glad to discuss on an introductory call.

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